---
layout: job_family_page
title: "Senior Director of Pipe-to-Spend"
---

## Responsibilities

* The Senior Director of Pipe-to-Spend will own online pipe-to-spend, marketing operations, marketing program management, and field marketing.
* Ensure enough inbound demand is generated to ensure the inbound lead qualification team hits their sales accepted opportunity target.
* Support sales, sales development, and channel marketing in hitting their sales pipeline creation targets.
* Exhibit deep expertise in software marketing, as well as people management experience.
* Metrics-based approach to marketing planning and strategy.

## Requirements

* At least 4 years marketing experience in a software context
* At least 2 years experience managing people
* At least 2 years experience with content marketing
* At least 2 years experience with field marketing
* Experience with lead scoring & nurturing models
* Experience with driving direct sales in an online/SaaS context
* Experience with Pardot, Marketo, Hubspot or similar tools
* Experience with Google Analytics, MixPanel, and content optimization tools
* Experience running SEM campaigns and other paid traffic
* Experience with Social Media Marketing
* Strong understanding of marketing funnels & metrics
* Experience with Account-based Marketing
* Stays on top of trends in the space via conferences, publications, social media, etc.
* You share our [values](/handbook/values), and work in accordance with those values.
* [Leadership at GitLab](https://about.gitlab.com/handbook/leadership/#director-group)
* Ability to use GitLab

## Nice-to-haves

* Experience with remote-friendly, remote-mostly or remote-only work cultures
* Experience at multiple SaaS companies
* Direct experience in the Developer Tools or Collaboration spaces e.g. Atlassian, GitHub, JetBrains, Slack, Xamarin, New Relic, etc.
* Marketing experience beyond demandgen & leadgen